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MediaLink Q&A
19 May 04 Why build MediaLink? Casinos want better ways to talk to players, and EndX thought the display technology the industry was using looked dated. MediaLink can drive baccarat, sic bo, roulette (with TCS, John Huxley and Cammegh reader heads), progressive and blackjack displays. “EndX MediaLink is such an exciting, sexy product that generating initial interest is easy.” — Nick Boyes-Hunter What does it show? Promotions, jackpots, winning numbers, previous winners, how to play, sport, news and web pages. It can replace table signs with a screen showing the table name, limits, progressives, dealer and statistics. Who controls it? The casino decides what plays, where, at which sites and for how long, and can update content quickly. EndX's designers can produce the animations. Reaction so far? Very strong. Nick Boyes-Hunter admits it is rare for casinos to get excited about software, but this one sells itself once people see it. « back to 2004 news
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